I designed this visual identity for a friend who lives in Perth, Australia. He was about to start an IT consultancy and needed a logo for his website.

After the three alternative logos I proposed, he chose my design that sings his name as a wordmark, sidesteps the recognition problem, and makes it in a cursive letter, emphasising his personal touch as professional expertise. Combined with the line that flows around his name and shapes like a yin-yang symbol, it represents trustworthiness and synergy within his line of work.

Asfar Predesign
Asfar Indentity